- The uses of mise-en-scene from the film poster 'Kidulthood' signifies that there will be action as a genre in the film through the uses of iconography, such as the baseball over a characters shoulder on the right third. We can tell it would be used for violence as we look at the convention codes as part of the location and we see an urban area (a rooftop) looking over a city (London). This shows that the baseball bat is a use of mise-en-scene to conform to the common representation of young people being involved with violence.
- Other uses of iconography represents the common depiction of youths as anti-social and being related to crime because we see the characters from the poster in hoodies which conforms to representations of young people and exploits the stereotype. Hoodies would emphasize that the characters come from a poorer area and is a key convention to suggest that the use of mise en scene would reinforce the genre as a crime drama.
- We can also see that the low-key lighting signifies that the film has more of a dark/serious side to it, also emphasizing the drama aspect through mise-en-scene. The poster shows low key lighting making the characters look less innocent and more intimidating to the audience. This adds to Propp's Spheres of action as it shows that the characters aren't innocent, adding to the story line with drama. However, the clear/blue skies on the left side also indicates through mise-en-scene the use of Tadorov's theory of disequilibrium as the cloud cover on the right is dark which may be reflective of the story line, creating enigma.
- In the film poster of 'Kingsman' we see through the use of mise-en-scene that the young person in the top of the poster has conformed to common representations of youths. The use of iconography shows that he has a cap, tracksuits and is holding a gun which can link him to violence. On the other hand, the other characters portrayed in the poster are shown to be more upper class. For example, we see the man walking towards us in the centre of the picture in a suit. The mix of classes shown the convention codes shows restricted narrative and mystery as the mix of classes can create enigma by subverting common depictions.
- The use of mise-en-scene also indicates action through the use of explosions, linking with hypodermic needle theory as we see explosions in the bottom of the poster, highlighting the use of violence and action. Guns are also another use of iconography to indicate action as it influences action on the audience.
- Through Propp's Spheres of action theory of characterisation through convention codes we can also see that who is the villain and the hero. Through the use of iconography we can see that the black man is the villain to exploit the stereotype of black people. This can be linked to audience theory as it relates to how the audience are affected by the media. Clothing is also another use of mise-en-scene to show Propp's Spheres of action because the black character is in more casual clothing, unlike the other characters on the poster. His golden chain, gun and abstract clothing portrays him to be more of a gangster/crime lord, conforming to the balck stereotype.
- From the film posters, both relate to our genre of an urban crime drama and make good exemplars to deconstruct.
- The film posters have similar conventions we can use for inspiration such as the urban city shot from 'Kidulthood' and typography from 'Kingsman'.
- Although, problems with the film posters is that they are not genre specific to our trailer.
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