Deconstruction of billing blocks in posters

Deconstruction of billing blocks in posters

By Connor Taylor

The Girl with the Dragon tattoo:

This poster has the billings block positioned in the bottom center of the poster, using a small bold font and with a faded grey colour that still holds some transparency, thus not obscuring the posters main picture.

However I did find that the billings block rather hard to view unless zoomed, which maybe the quality of the poster, even though it is HD, printed copies may have been in a higher quality and thus more visible.

The words in the billings block mainly consist of the main production company, supporting production company, director, writer and other valid information regarding the names of people and companies involved such as in this one 'SONY'.













In Time:

This movie poster however has a much smaller size billings block mainly because the film itself has less recognition from companies and writers meaning it is less funded than 'The girl with the dragon tattoo' most likely because it was thought to be less successful. Which therefore means why the billings block is of a smaller size.

The billings block is also in a font which appears to be more futuristic and very bold, making it stand out very easily without however attracting/drawing too much attention from the viewer.

The billings block is also positions to fit well with the release date and production companies, making it not obscure the image or make anything look out of place.












J.Edgar

The billings block in this poster are also smaller and more concise like 'In time' however these ones are more narrow and longer and therefore looks a little less bold. This however gives much more space for the poster image and obstructs the poster view much less but still being easily viable, all that needs to be done to view it is to actually try to view.

This then means that the poster appears more open and easier on the eyes whilst still having all relevant information.

The font of this billings block like the other a shade of grey, mostly because it is a lot less obstructing for the audiences view and is still easily visible, however this one is a solid colour, but is still obstructing little as it is very narrow, compared to other billings blocks.