Destruction of target audience using theory

Destruction of target audience using theory

Audience theory relates to how audiences interpret and respond to any given text. A media audience can be defined in terms of location, consumption, size and subjectivity. 

• For example in terms of Consumption that states what they define audiences consumer, their perspective of the world of business become negative as a result of watching our trailer.
• Halloran (1970) is the idea that we need to move away from the premise of “what media do to people” and change our way of thinking to “what people do to media” which links in with passive audience. 
• Being a passive audience means the audience is heavily influenced by unmediated media material and therefore watching our trailer passive audience will view big business as corrupt and amoral. 

Cultivation

• Cultivation theory is a passive audience theory which infers that media has the ability to affect people on a long-term scale which are small and gradual and indirect. 
• Theorists such as Gerbner (1960) distinguish between the types of effect cultivation can have an audiences with ‘first order’ and ‘second order’ effects. 
• ‘Second order’ effects refer to audience’s gradual change in attitudes towards things such as law and order, personal safety and authority.

 

• We created the trailer to portray the audience the path to corruption and that its not always an individuals choice or expectation.  
• Through our long shot of the our protagonist looking into a mirror about to snort cocaine to show he’s reflecting how destructive his life has become as a result of corrupt business. 
• Crystallising how the corrupt business can set a man on the path of self-destruction due to the extreme environment they are caught up in.

Reception Analysis

• Reception analysis theory conveys that every producer of a media text has their own political, social and moral views encoded in the production. 
• This links to Stuart Halls encoding and decoding theory, which suggests audiences, will decode messages but will not always conform to the preferred reading.  

 

• For example, our trailer encodes the message that the world of business is corrupt and sinister through the title ‘But fly to close to the sun and you’ll get burned’.  
• On the contrary, an audience could decode this as it being purely our protagonist’s inability to control himself in the mist of temptation for mass wealth, which is a catalyst for chaos in society and corruption.  
• We have illustrated this through the over the shoulder shot of him walking towards to girls in a club drinking to symbolise he has a choice in path his life takes.

The Spiral of Silence theory

• The Spiral of Silence theory created by Neumann 1974, advocates audience will only openly express a personal opinion if they can see that there is mass amount of people with the same opinion in the fear of being ostracised.  
• In our trailer, we presented explicitly the taboo subject that the whole world of business is corrupt with the title ‘one mans struggle to overcome corruption in the system’.

 

• In reference to our protagonist, he is portrayed as been alienated due to knowing expressing the corruption in his world would cause him to socially segregated within his profession.  
• This is reinforced with the title of the start of ‘growing up poor’ which indicates his social class will not be the same as the people in the established city, extenuating how if he expresses his opinion of corruption he will become even more socially isolated.